Trend changer Federico Bellezza introduces ‘exchange’ concept in fashion

Bringing-in the whole new concept in fashion industry, Switzerland based entrepreneur, Federico Bellezza, is all set to change the way this industry works. Following his passion, Federico is working on his brand ‘Supernova’ that will be the first fashion label to introduce the exchange concept in clothing line.

This Italy-born entrepreneur holds a degree in international economy and politics and has his holding company in Switzerland from where he manages his businesses. Federico took his business to new heights. With his thorough knowledge about the ongoing market world; his novel and unique ideas, he successfully evaluated his business to the next level. Having a unique idea and building a brand based on his passion, Federico is considered to be the trend changer of fashion world. His brand ‘Supernova’ is also considered to be one of the leading brands of its kind.

Inspired by the concept of exchange, that has been proved successful in the automobile world, Federico’s Supernova wants to give their clients the opportunity to exchange used clothes for new ones, paying the difference. This concept of exchange into the fashion industry is not only a unique initiative but will also be beneficial for both buyers and sellers.
Talking about his business idea, this young entrepreneur said,
“My interest in automobiles gave me this idea of exchange. We can always sell or exchange our old automobiles and get ourselves brand new ones, that cuts some expense. So I thought why not implement this in fashion industry? It’s a ever changing industry, with new seasons comes new trends and our old clothes get stocked behind our wardrobes from where they never come out… And you Know by birth I am an Italian, we love fashion, so I just applied that exchange idea here…”

It came out very interesting to peep into the life of the owner of a mega fashion brand. Federico, as his Instagram account says is “Passionate about #yatch #supercars #business #golf #Tv/Commercial Proposal” When asked what Federico does when he is not travelling, partying or cruzing, this automobile lover revealed his leisure time secrets, saying
“I have a thing for luxury and finest beasts like yachts, supercars, jets, etc…whenever I get time from my busy life I just go into the vast open sea, under this blue sky, floating on this silver sprinkling water, feeling that breeze in my hair, onto my skin…the feeling is incredible!”

Stepping up the ladders of success and fame, Federico, has already established himself as a successful entrepreneur. Talking about Federico’s achievements, he has participated in several Italian and German television programs that were broadcast by the reputed national channels. The new Supernova collection will be launched in October.


What do you get when you add a pinch of smooth to a healthy dose of swagger to your fashion? LOOKINGSLICK

A lifestyle and fashion movement inspired by the contemporary, cutting-edge, and slick street fashion of London designed to put a jump in your strut and swagger in your step.  Sharp lines, smooth designs, and hyper-modern looks – LOOKINGSLICK offers men’s fashion that challenges convention and remains on the cutting edge of streetwear.  Since 2020, LOOKINGSLICK’s exclusive and innovative line of stunning streetwear is designed for the man who wants to look sharp, crisp, and clean while also pushing the boundaries of fashion – the ultimate combination of cool, chill classic fashion and confident, daring attitude.

In other words, LOOKINGSLICK is the very embodiment of the swagger.

LOOKINGSLICK is for the man who wants to be taken seriously while looking seriously slick.  LOOKINGSLICK is for the man who has too much swagger and sway for normal those.  LOOKINGSLICK is for the man who is sick and tired of men’s fashion being boring, bland, and understated.  LOOKINGSLICK is for the man who wants to dress to impress. 

LOOKINGSLICK is for the man who knows what he wants – and what he wants is slick street fashion that turns heads, makes an impression, and makes the world take notice.

Forget looking normal – any man can do that.  LOOKINGSLICK is for the man who knows he’s worth more than ‘normal’. 

Step into your swagger, up your fashion game, and hit the streets LOOKINGSLICK.


Kay Sukumar – keeping creative during COVID-19 Lockdown

The recent wave of the spread of COVID-19 has affected us all, including all businesses, the entertainment industry, creatives, forcing everyone to retreat and stay in isolation indoors to flatten the curve. But how does one stay in isolation, still keep their spirits high and still keep creative. Kay Sukumar has the answers, from interviewing top creatives on his Instagram live addressing this topic to shooting virtually through the internet and web cam. Proving that humans are capable of so much more in times of need.

International fashion photographer Kay Sukumar has constantly kept busy during this lockdown period and this whole climate of COVID-19, not by risking everyone’s health but by staying indoors in his home using the endless power of the internet.

I think its very fair to say that, “if you have been putting something off due to lack of time, this is the best time to pick it back up and get good at it, weather it may be, your ideal body, learning a new language, cooking, painting, exercise or whatever your heart desire”.

Kay Sukumar has been inviting creatives from all over the world to discuss this issue of how to stay creative during this pandemic and come out of it with a new and improved skill set, whatever it may be through Instagram live. It is very interesting to see how a lot of the top creatives are coping with it all and it is very important to have an open discussion about it as most of us are living with the fear of uncertainty and the unpredictable nature of the lockdown has left us all a bit anxious. Through Kay’s interviews we find that a lot of people around the world are taking this time to document their own city. Also, as creatives its very important to be able to see the light at the end of the tunnel and work towards it.

Addressing important topics such as diet, exercise, tips for aspiring models, how to keep safe when moving to a new country as a model, discussing money management and most importantly, how to approach an agency to get represented and finding which agency is best for you amongst the endless list of agencies out there.

Kay Sukumar has also come up with a technique to shoot online through the internet with anyone in the world. So far Kay has done a few shoots through the web cam and we think they look great. With a combination of well-planned ideas, hair, make up, styling and the power of technology, Kay has so far created some beautiful fashion editorials for magazines.

Follow Kay Sukumar on his Instagram: @kay_sukumar, to watch all his live interviews with top models, photographers, hair & make-up artists and to also see his live photoshoots that he has been doing over the internet. We are very glad to see how Kay Sukumar is encouraging and motivating creatives from all over the world to keep doing what they are doing and come out of it with a positive skillset.